About.com Real Estate Business

Friday, September 10, 2010

Yahoo !

Yahoo! Inc. (NASDAQYHOO) is an American public corporation headquartered in Sunnyvale, California, (in Silicon Valley), that provides Internet services worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services. As of January, 2010, Yahoo held the world's largest market share in online display advertising. JP Morgan put the company’s US market share for display ads at 17%, well ahead of No. 2 Microsoft at 11% and AOL at 7%.[3]
Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. On January 13, 2009, Yahoo! appointed Carol Bartz, former executive chairperson of Autodesk, as its new chief executive officer and a member of the board of directors.[4]


Early history (1994–1999)

In January 1994, Jerry Yang and David Filo were Electrical Engineering graduate students at Stanford University. In April 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!", for which the official backronym is "Yet Another Hierarchical Officious Oracle".[5][6] Filo and Yang said they selected the name because they liked the word's general definition, which comes from Gulliver's Travels by Jonathan Swift: "rude, unsophisticated and uncouth".[7] Its URL was akebono.stanford.edu/yahoo.[8]
The yahoo.com domain was created on January 18, 1995.[9] Yang and Filo realized their website had massive business potential, and on March 1, 1995, Yahoo! was incorporated.[10] On April 5, 1995, Michael Moritz of Sequoia Capital provided Yahoo! with two rounds of venture capital, raising approximately $3 million.[11][12] On April 12, 1996, Yahoo! had its initial public offering, raising $33.8 million, by selling 2.6 million shares at $13 each.
Like many web search engines and web directories, Yahoo! diversified into a web portal. In the late 1990s, Yahoo!, MSN, Lycos, Excite and other Web portals were growing rapidly. Web portal providers rushed to acquire companies to expand their range of services, in the hope of increasing the time a user stayed at the portal.
On March 8, 1997, Yahoo! acquired online communications company Four11. Four11's webmail service, RocketMail, became Yahoo! Mail. Yahoo! also acquired ClassicGames.com and turned it into Yahoo! Games. Yahoo! then acquired direct marketing company Yoyodyne Entertainment, Inc. on October 12. On March 8, 1998, Yahoo! launched Yahoo! Pager,[13] an instant messaging service that was renamed Yahoo! Messenger a year later. On January 28, 1999, Yahoo! acquired web hosting provider GeoCities. Another company Yahoo! acquired was eGroups, which became Yahoo! Groups after the acquisition on June 28, 2000.


Dot-com bubble (2000–2001)

Yahoo! stock doubled in price in the last month of 1999.[14] On January 3, 2000, at the height of the Dot-com boom, Yahoo! stocks closed at an all-time high of $118.75 a share. Sixteen days later, shares in Yahoo! Japan became the first stocks in Japanese history to trade at over ¥100,000,000, reaching a price of ¥101.4 million ($94,780 at that time).[15]
On February 7, 2000, the Yahoo! domain was brought to a halt for a few hours as it was the victim of a distributed denial of service attack (DDoS).[16]
During the dot-com boom, the cable news station CNBC also reported that Yahoo! and eBay were discussing a 50/50 merger.[17] Although the merger never materialized the two companies decided to form a marketing/advertising alliance six years later in 2006.[18]
On June 26, 2000, Yahoo! and Google signed an agreement which retained Google as the default worldwide-web search engine for Yahoo!.[19]


Post dot-com bubble (2002–2010)

Yahoo! was one of the surviving large Internet companies after the dot-com bubble burst. Nevertheless, on September 26, 2001, Yahoo! stocks closed at a five-year low of $4.06 (split-adjusted).
Yahoo! formed partnerships with telecommunications and Internet providers to create content-rich broadband services to compete with AOL. On June 3, 2002, SBC and Yahoo! launched a national co-branded dial-up Internet access service.[20] In July 2003, BT Group Openworld announced an alliance with Yahoo!.[21] On August 23, 2005, Yahoo! and Verizon Communications launched an integrated DSL service.[22]
In late 2002, Yahoo! began to bolster its search services by acquiring other search engines. In December 2002, Yahoo! acquired Inktomi Corporation. In February 2005, Yahoo! acquired Konfabulator and rebranded it Yahoo! Widgets,[23] a desktop application and in July 2003, it acquired Overture Services, Inc. and its subsidiaries AltaVista and AlltheWeb. On February 18, 2004, Yahoo! dropped Google-powered results and returned to using its own technology to provide search results.[24]
In 2004, in response to Google's release of Gmail, Yahoo! upgraded the storage of all free Yahoo! Mail accounts from 4 MB to 1 GB, and all Yahoo! Mail Plus accounts to 2 GB. On July 9, 2004, Yahoo! acquired e-mail provider Oddpost to add an Ajax interface to Yahoo! Mail.[25] On October 13, 2005, Yahoo! and Microsoft announced that Yahoo! Messenger and MSN Messenger would become interoperable. In 2007, Yahoo! took out the storage meters, thus allowing users unlimited storage.[citation needed]
Yahoo! continued acquiring companies to expand its range of services, particularly Web 2.0 services. Yahoo! Launchcast became Yahoo! Music on February 9, 2005. On March 20, 2005, Yahoo! purchased photo sharing service Flickr.[26] On March 29, 2005, the company launched its blogging and social networking service Yahoo! 360°. In June 2005, Yahoo! acquired blo.gs, a service based on RSS feed aggregation. Yahoo! then bought online social event calendar Upcoming.org on October 4, 2005. Yahoo! acquired social bookmark site del.icio.us on December 9, 2005, and then playlist sharing community Webjay on January 9, 2006.
On August 27, 2007, Yahoo! released a new version of Yahoo! Mail. It added Yahoo! Messenger integration. (which included Windows Live Messenger due to the networks' federation) and free text messages (not necessarily free to the receiver) to mobile phones in the U.S., Canada, India and the Philippines.[27]
On January 29, 2008, Yahoo! announced that the company was laying off 1,000 employees as the company had suffered severely in its inability to effectively compete with industry search leader Google. The cuts represent 7 percent of the company's workforce of 14,300. Employees are being invited to apply for an unknown number of new positions that are expected to open as the company expands areas that promise faster growth.[28]
In February 2008, Yahoo! acquired Cambridge, Massachusetts-based Maven Networks, a supplier of internet video players and video advertising tools, for approx. $160 million.
Yahoo! announced on November 17, 2008, that Yang would be stepping down as CEO.[29]
On December 10, 2008, Yahoo! began laying off 1,520 employees around the world as the company managed its way through the global economic downturn.[30]


Acquisition attempt by Microsoft

 

 

Microsoft and Yahoo! pursued merger discussions in 2005, 2006 and 2007, that were all ultimately unsuccessful. At the time, analysts were skeptical about the wisdom of a business combination.[31][32]
On February 1, 2008, after its friendly takeover offer was rebuffed by Yahoo!, Microsoft made an unsolicited takeover bid to buy Yahoo! for US$44.6 billion in cash and stock.[33][34] Days later, Yahoo! considered alternatives to the merger with Microsoft, including a merger with internet giant Google[35] or a potential transaction with News Corp.[36] However, on February 11, 2008, Yahoo! decided to reject Microsoft's offer as "substantially undervaluing" Yahoo!'s brand, audience, investments, and growth prospects.[37] As of February 22, two Detroit based pension companies have sued Yahoo! and their board of directors for breaching their duty to shareholders by opposing Microsoft's takeover bid and pursuing "value destructive" third-party deals.[38][dead link] In early March, Google CEO Eric Schmidt went on record saying that he was concerned that a potential MICROSOFT-Yahoo! merger might hurt the Internet by compromising its openness.[39] The value of Microsoft's cash and stock offer declined with Microsoft's stock price, falling to $42.2 billion by April 4.[40] On April 5, Microsoft CEO Steve Ballmer sent a letter to Yahoo!'s board of directors stating that if within three weeks they had not accepted the deal, Microsoft would approach shareholders directly in hopes of electing a new board and moving forward with merger talks; this is known as a hostile takeover.[41] In response, Yahoo! stated on April 7 that they were not against a merger, but that they wanted a better offer. In addition, they stated that Microsoft's "aggressive" approach was worsening their relationship and the chances of a "friendly" merger.[42] Later the same day, Yahoo! stated that the original $45 billion offer was not acceptable.[42] Following this, there has been considerable discussion of having Time Warner's AOL and Yahoo! merge, instead of the originally proposed Microsoft deal.[43]
On May 3, 2008, Microsoft withdrew the offer. During a meeting between Ballmer and Yang, Microsoft had offered to raise its offer by $5 billion to $33 per share, while Yahoo! demanded $37. One of Ballmer's lieutenants suggested that Yang would implement a poison pill to make the takeover as difficult as possible, saying "They are going to burn the furniture if we go hostile. They are going to destroy the place."[44][45]
Analysts said that Yahoo!'s shares, which closed at $28.67 on May 2, were likely to drop below $25 and perhaps as low as $20 on May 5, which would put significant pressure on Yang to engineer a turnaround of the company. Some suggested that institutional investors would file lawsuits against Yahoo!'s board of directors for not acting in shareholder interest by refusing Microsoft's offer.[46][47]
On May 5, 2008, following Microsoft's withdrawal Yahoo!'s stock plunged some 15% lower to $23.02 in Monday trading and trimmed about $6 billion off of its market capitalization.[48]
On June 12, 2008, Yahoo announced that it had ended all talks with Microsoft about purchasing either part of the business (the search advertising business) or all of the company. Talks had taken place the previous weekend (June 8), during which Microsoft allegedly told Yahoo that it was no longer interested in a purchase of the entire company at the price offered earlier -- $33/share. Also on June 12, Yahoo announced a non-exclusive search advertising alliance with Google.[49] Upon this announcement, many executives and senior employees announced their plans to leave the company as it appears that they lost confidence in Yahoo's strategies. According to market analysts, these pending departures impacted Wall Street's perception of the company.[50]
On July 7, 2008, Microsoft said it would reconsider proposing another bid for Yahoo if the company's nine directors were ousted at the annual meeting scheduled to be held on August 1, 2008. Microsoft believes it would be able to better negotiate with a new board.[51]
Billionaire investor Carl Icahn, calling the current board irrational in its approach to talks with Microsoft, launched a proxy fight to replace Yahoo's board. On July 21, 2008 Yahoo settled with Carl Icahn, agreeing to appoint him and two allies to an expanded board.
On November 20, 2008, almost 10 months after Microsoft's initial offer of $33 per share, Yahoo's stock (YHOO) dropped to a 52-week low, trading at only $8.94 per share.[52]
On November 30, 2008, Microsoft offered to buy Yahoo's Search business for $20 billion.[53]
On July 29, 2009, it was announced with a 10 year deal that Microsoft will have full access to Yahoo search engine to be used in Microsoft future projects for its search engine Bing.[54] Under the deal, Microsoft was not required to pay any cash up front to Yahoo. The day after the deal was announced, Yahoo's share price declined more than 10% to $15.14, about 60% lower than Microsoft's takeover bid a year earlier.


Change in direction under Carol Bartz

 

Yahoo! has tried to change its direction since chief executive Carol Bartz replaced co-founder Jerry Yang in January 2009.[55]
In July, Microsoft and Yahoo! agreed to a deal that will see Yahoo!'s websites use both Microsoft's search technology and search advertising.[citation needed]Yahoo! in turn will become the sales team for banner advertising for both companies.[citation needed] While Microsoft will provide algorithmic search results, Yahoo! will control the presentation and personalization of results for searches on its pages.[citation needed] This deal is currently awaiting regulatory approval.[citation needed]
On July 21, 2009, Yahoo! launched a new version of its front page, called Metro. The new page allows users to customize it through the prominent "My Favorites" panel on the left side and integrate third-party web services and launch them within one page. Such applications include pages of Netflix, E-trade, Facebook, and other sites.[56]

Products and services

 

Yahoo! operates the web portal http://www.yahoo.com which provides content including the latest news, entertainment, and sports information. The portal also gives users access to other Yahoo! services like Yahoo! Mail, Yahoo! Maps, Yahoo! Finance, Yahoo! Groups and Yahoo! Messenger. The majority of the product offerings are available globally in more than 20 languages.[citation needed]


Storing personal information and tracking usage

 

Working with comScore, The New York Times found that Yahoo! is able to collect far more data about Web users than its competitors from its Web sites and its advertising network. By one measure, on average Yahoo! had the potential in December 2007 to build a profile of 2,500 records per month about each of its visitors.[57]
As of May 22, 2008, An article in computer world states that Yahoo has a 2-petabyte, specially built data warehouse, which it uses to analyze the behavior of its half-billion Web visitors per month, processing 24 billion events a day. Yahoo Claimed it is expected to grow in multiples of 10 petabytes by 2009 and that this database is the largest in the world.[58] In contrast the internal revenue services database of all taxpayers weighs in at only 150 TB.[58]
As of December 18, 2008, Yahoo! retains search requests for a period of 13 months. However, In response to European Regulators Yahoo scrambles the last eight digits of a users IP address after three months, rendering them partially anonymous.[59]

Communication


Yahoo! provides internet communication services such as Yahoo! Messenger and Yahoo! Mail, the largest e-mail service in the world.[citation needed] In March 2007, Yahoo! announced that their e-mail service would offer unlimited storage beginning May 2007.[60]
Yahoo! also offers social networking services and user-generated content in products such as My Web, Yahoo! Personals, Yahoo! 360°, Delicious, Flickr and Yahoo! Buzz.
Yahoo! Photos was shut down on September 20, 2007, in favor of Flickr. On October 16, 2007, Yahoo! announced that they would no longer provide support or perform bug fixes on Yahoo! 360° as they intended to abandon it in early 2008 in favor of a "universal profile" that will be similar to their Mash experimental system.[61]

Content


Yahoo! partners with numerous content providers in products such as Yahoo! Sports, Yahoo! Finance, Yahoo! Music, Yahoo! Movies, Yahoo! News, Yahoo! Answers and Yahoo! Games to provide media content and news. Yahoo! also provides a personalization service, My Yahoo!, which enables users to combine their favorite Yahoo! features, content feeds and information onto a single page.
On March 31, 2008, Yahoo! launched Shine, a site tailored for women seeking online information and advice between the ages of 25 and 54.[62]

Co-branded Internet services

Yahoo! has developed partnerships with different broadband providers such as AT&T (via BellSouth & SBC), Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo! content and services to subscribers.[specify][vague]

Mobile Sevices

Yahoo! Mobile offers services for on-the-go messaging, such as email, instant messaging and mobile blogging; information services, search and alerts; entertainment, ring tones, and Yahoo! Photos for camera phones.
Yahoo! also introduced its Internet search system, called oneSearch, developed for mobile phones on March 20, 2007. The company's officials stated that in distinction from ordinary Web searches, Yahoo!'s new service presents a list of actual information, which may include: news headlines, images from Yahoo!'s Flickr photos site, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, oneSearch lists local theaters that at the moment are playing a certain movie, user ratings and news headlines regarding the movie. A zip code or city name is required for Yahoo! oneSearch to start delivering local search results.
The results of a Web search are listed on a single page and are prioritized into categories. The list of results is based on calculations that Yahoo! computers make on certain information the user is seeking.[63]
Yahoo! uses Novarra's mobile content transcoding service for the oneSearch platform.[64]

Commerce

Yahoo! offers commerce services such as Yahoo! Shopping, Yahoo! Autos, Yahoo! Real Estate and Yahoo! Travel, which enables users to gather relevant information and make commercial transactions and purchases online. In addition, Yahoo! offers an e-commerce platform called Yahoo! Merchant Solutions (also known as Yahoo! Store) and hosts more Top 500 internet retailers than any other hosted e-commerce solution.[citation needed] Yahoo! Auctions were discontinued in 2007 except for Asia.[65]

Advertising

Yahoo! Search Marketing provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo! network. Yahoo! Publisher Network is an advertising tool for online publishers to place advertisements relevant to their content to monetize their websites.[66]
Yahoo! launched its new Internet advertisement sales system on February 5, 2007, called Panama. It allows advertisers to bid for search terms based on their popularity to display their ads on search results pages. The system takes bids, ad quality, click-through rates and other factors into consideration in determining how ads are ranked on search results pages. Through Panama, Yahoo! aims to provide more relevant search results to users, a better overall experience, as well as increase monetization—to earn more from the ads it shows.[67]
On April 7, 2008, Yahoo! announced APT from Yahoo!, which was originally called AMP! from Yahoo!,[68] an online advertising management platform.[69] The platform seeks to simplify advertising sales by unifying buyer and seller markets. The service was launched in September 2008.[70]

Yahoo! Next

Yahoo! Next is an incubation ground for future Yahoo! technologies currently in their beta testing phase. It contains forums for Yahoo! users to give feedback to assist in the development of these future Yahoo! technologies. It was created by Jerry Page and David Shin.

Yahoo! BOSS

Yahoo! Search BOSS is a service that allows developers to build search applications based on Yahoo!'s search technology.[71] Early Partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol.[72]

Yahoo! Meme

Yahoo! Meme is a beta social service, similar to the popular social networking sites Twitter and Jaiku.

Yahoo! Koprol

Yahoo! Koprol is a Indonesian social networking based on location like GPS without any GPS devices.

Closed down services

For complete list of closed services see: List of other Yahoo! closed and defunct services
Geocities was a popular web hosting service founded in 1994. At one point it was the 3rd most-browsed site on the World Wide Web.[73] Yahoo! purchased Geocities in 1999. Ten years later Yahoo! closed Geocities,[74] deleting millions of web pages in the process. A great deal of information was certainly lost but many of those sites & pages have been mirrored at the Internet Archive,[75] "OOcities.com", and more.[76]
Yahoo! 360° was a popular blogging/social networking beta service launched in March 2005 by Yahoo! and closed on July 13, 2009.[77]
Yahoo! Mash beta was another social service closed after one year of operation prior to leaving beta status.[78]
Yahoo! Photos was shut down on September 20, 2007, in favor of integration with Flickr.
Yahoo! Tech was a web site that provided product information and setup advice to users. Yahoo! launched the web site in May 2006. On March 11, 2010, Yahoo closed down the service and redirected users to Yahoo!'s technology news section.[79]
Other discontinued services include Farechase, My Web, Audio Search, Pets, Live, Kickstart, Briefcase, and Yahoo! for Teachers.[80]

Revenue model

About 88% of total revenues for the fiscal year 2009 came from marketing services.[81] The largest segment of it comes from search advertising, where advertisers bid for search terms to display their ads on the search results, on average Yahoo! makes 2.5 cents to 3 cents from each search. With the new search advertising system "Panama" Yahoo! aims to increase revenue generated from search.[82]
Other forms of advertising which bring in revenue for Yahoo! include display and contextual advertising.

Criticism and controversy

Nazi memorabilia controversy

In 2000, Yahoo! was taken to court in France by parties seeking to prevent French citizens from purchasing memorabilia relating to the Nazi Party. Yahoo! France had already instituted policies preventing the sale of Nazi memorabilia on its site, and prohibiting Nazi-based discussions on its message boards, but the parties sought to have Yahoo! introduce censorship technology to block French citizens from accessing similar material on Yahoo! websites in countries where local laws permitted Nazi related auctions/discussions.[83]

Yahoo! paid inclusion controversy

In March 2004, Yahoo! launched a paid inclusion program whereby commercial websites are guaranteed listings on the Yahoo! search engine after payment.[84] This program was lucrative for Yahoo, but has proved unpopular both with website marketers (who are reluctant to pay), and the public (who are unhappy about the paid-for listings being indistinguishable from other search results).[85]
Yahoo Discontinued the paid inclusion / search submit program at the end of 2009[86]

Adware and spyware

Yahoo! has also been criticized for providing ads via the Yahoo ad network to companies who display them through spyware and adware which display on-screen pop-ups, generated from adware that a user may have installed on their computer without realizing it, sometimes by accepting online offers to download software to fix computer clocks or improve computer security, add browser enhancements, etc. As an example, users who have allowed their machine to become infected with spyware will see advertising pop-ups generated from advertising distributor Walnut Ventures, who had a direct partnership with Direct Revenue.[87][88]

Work in the People's Republic of China

While technologically and financially you [Yahoo] are giants, morally you are pygmies[89]
Tom Lantos, chairman of the House Foreign Affairs Committee (2007)
Yahoo! as well as other search engines, have cooperated with the Chinese government in implementing a system of internet censorship in mainland China.
Unlike Google or Microsoft, which keep confidential records of its users outside mainland China, Yahoo! stated that the company will not protect the privacy and confidentiality of its Chinese customers from the authorities.[90]
Human rights advocates such as Human Rights Watch and media groups such as Reporters Without Borders state that it is "ironic that companies whose existence depends on freedom of information and expression have taken on the role of censor."[91]

Imprisonment of Chinese dissidents

Shi Tao
In September 2005, Reporters Without Borders reported the following story. In April 2005, Shi Tao, a journalist working for a Chinese newspaper, was sentenced to 10 years in prison by the Changsha Intermediate People's Court of Hunan Province, China (First trial case no. 29), for "providing state secrets to foreign entities". The "secrets" were a brief list of censorship orders he sent from a Yahoo! Mail account to the Asia Democracy Forum before the anniversary of the Tiananmen Square Incident.[92]
The verdict[93] as published by the Chinese government stated the following. Shi Tao had sent the email through an anonymous Yahoo! account. Yahoo! Holdings (the Hong Kong subsidiary of Yahoo) told the Chinese government that the IP address used to send the email was registered by the Hunan newspaper that Shi Tao worked for. Police went straight to his offices and picked him up.
In February 2006, Yahoo! General Counsel submitted a statement to the U.S. Congress in which Yahoo! denied knowing the true nature of the case against Shi Tao.[94] In April 2006, Yahoo! Holdings (Hong Kong) was investigated by Hong Kong's Privacy Commissioner for Personal Data.
On June 2, 2006, the union representing journalists in the UK and Ireland (National Union of Journalists) called on its 40,000 members to boycott all Yahoo! Inc. products and services to protest the Internet company's reported actions in China.[95]
In July 2007, evidence surfaced detailing the warrant which the Chinese authorities sent to Yahoo! officials, highlighting "State Secrets" as the charge against Shi Tao. The warrant requests "Email account registration information for huoyan1989@yahoo.com.cn, all login times, corresponding IP addresses, and relevant email content from February 22, 2004, to present."[96][97][98] Analyst reports and human rights organizations have said that this evidence directly contradicts Yahoo!'s testimony before the U.S. Congress in February 2006.[99]
Yahoo! contends it must respect the laws of governments in jurisdictions where it is operating.
Li Zhi
Criticism of Yahoo! intensified in February 2006 when Reporters Without Borders released Chinese court documents stating that Yahoo! aided Chinese authorities in the case of dissident Li Zhi. In December 2003 Li Zhi was sentenced to 8 years imprisonment for "inciting subversion".
Sued in US court for outing Chinese dissident Wang Xiaoning
Wang Xiaoning is a Chinese dissident from Shenyang who was arrested by authorities of the People's Republic of China for publishing controversial material online.
In 2000 and 2001, Wang, who was an engineer by profession, posted electronic journals in a Yahoo! group calling for democratic reform and an end to single-party rule. He was arrested in September 2002 after Yahoo! assisted Chinese authorities by providing information. In September 2003, Wang was convicted of charges of "incitement to subvert state power" and sentenced to ten years in prison.[100]
On April 18, 2007, Xiaoning's wife Yu Ling sued Yahoo! under human rights laws in federal court in San Francisco, California, United States.[101] Wang Xiaoning is named as a plaintiff in the Yahoo! suit, which was filed with help from the World Organization for Human Rights USA. "Yahoo! is guilty of 'an act of corporate irresponsibility,'" said Morton Sklar, executive director of the group. "Yahoo! had reason to know that if they provided China with identification information that those individuals would be arrested."[102]
Yahoo!'s decision to assist China's authoritarian government came as part of a policy of reconciling its services with the Chinese government's policies. This came after China blocked Yahoo! services for a time. As reported in The Washington Post and many media sources:
The suit says that in 2001, Wang was using a Yahoo! e-mail account to post anonymous writings to an Internet mailing list. The suit alleges that Yahoo!, under pressure from the Chinese government, blocked that account. Wang set up a new account via Yahoo! and began sending material again; the suit alleges that Yahoo! gave the government information that allowed it to identify and arrest Wang in September 2002. The suit says prosecutors in the Chinese courts cited Yahoo!'s cooperation.[102]
Human rights organizations groups are basing their case on a 217-year-old U.S. law to punish corporations for human rights violations abroad, an effort the Bush administration has opposed:
In recent years, activists working with overseas plaintiffs have sued roughly two dozen businesses under the Alien Tort Statute, which the activists say grants jurisdiction to American courts over acts abroad that violate international norms. Written by the Founding Fathers in 1789 for a different purpose, the law was rarely invoked until the 1980s.[102]
On August 28, 2007, the World Organization for Human Rights sued Yahoo! for allegedly passing information (email and IP address) with the Chinese government that caused the arrests of writers and dissidents. The lawsuit was filed in San Francisco for journalists Shi Tao and Wang Xiaoning. Yahoo! stated that it supported privacy and free expression for it worked with other technology companies to solve human rights concerns.[103]
On November 6, 2007, the US congressional panel criticized Yahoo! for not giving full details to the House Foreign Affairs Committee the previous year, stating it had been "at best inexcusably negligent" and at worst "deceptive".[104]

Chatrooms and message boards

As a result of media scrutiny relating to Internet child predators and a lack of significant ad revenues, Yahoo!'s "user created" chatrooms were closed down in June 2005.[105] Yahoo! News' message board section was closed December 19, 2006, due to the trolling phenomenon.[106]
In 2009, it was discovered that Yahoo!'s message boards were prone to a vulnerability that allowed board participants to execute JavaScript on reader's computers as they searched the boards. Using this cross-site scripting bug, one could also grab a user's Yahoo! cookie, which could then be used to impersonate them online, even without their Yahoo! password. Yahoo! fixed the vulnerability in September 2009.[107]

Image search

On May 25, 2006, Yahoo!'s image search was criticized for bringing up sexually explicit images even when SafeSearch was on. This was discovered by a teacher who was intending to use the service with a class to search for "www". Yahoo!'s response to this was, "Yahoo! is aware of this issue and is working to resolve it as quickly as possible".[108]

Shark finning controversy

Yahoo! is a 40% owner of Alibaba, which facilitates the sale of shark-derived products.[109] After investing in Alibaba, Yahoo! executives were asked about this issue, and responded: "We know the sale of shark products is both legal in Asia and a centuries-old tradition. This issue is largely a cultural-practices one."[110] As a minority-owner of Alibaba, Yahoo! is not able to directly control that company's actions in China.

User privacy

On November 30, 2009, Yahoo! was criticized by the Electronic Frontier Foundation for sending a DMCA notice to whistle-blower website "Cryptome" for publicly posting Yahoo!'s "Compliance Guide for Law Enforcement",[111] which details prices and procedures on obtaining private information pertaining to Yahoo!'s subscribers.[112]

Yahoo subject of cyber attacks originating in China

Adobe and Yahoo appear to have been among the targets of cyber attacks originating in China that prompted Google Inc. to threaten to leave the Asian nation in a surprise announcement on January 12, 2010.[113]

Financial data

Financial data, US$ million[114]
Year 2003 2004 2005 2006 2007
Sales 1,625 3,574 5,258 6,426 6,969
EBITDA 453 1,000 1,505 1,066
Net Results 238 840 1,896 751 660
Staff 5,500 7,600 9,800 11,400

Yahoo! International

Yahoo! is known across the world with its multi-lingual interface. The site is available in over 20 languages, including English. The official directory for all of the Yahoo! International sites is world.yahoo.com.
Each of the international sites are wholly-owned by Yahoo!, with the exception of Yahoo! Japan, in which it holds a 34.79% minority stake[115] and Yahoo!7 in Australia which is a 50-50 agreement between Yahoo! and The Seven Network. Historically, Yahoo! entered into joint venture agreements with Softbank for the major European sites (UK, France, Germany) and well as Korea and Japan. In November 2005, Yahoo! purchased the minority interests that Softbank owned in Europe and Korea.
Yahoo! holds a 40% stake in Alibaba, which manages a web portal in China using the Yahoo! brand name. Yahoo! in the USA does not have direct control over the operations of Alibaba, which operates as a completely independent company.
In 2008, Darren Petterson, business development director for Yahoo! Europe confirmed that Yahoo! was going to launch a Romanian version of their website by the end of the year,[116][117] however, due to the financial crisis at that time, those plans were frozen.[118] In February 2010, new reports appeared in the Romanian media claiming that the portal will finally launch by June the same year, as some services like Yahoo! Mail and Yahoo! Mobile are already translated into Romanian.[119][120]

Logos and themes

The first logo was used when the company was founded in 1995. It was red and had three icons on each side.[121]
The logo used on the main page yahoo.com used to be red with a black outline and shadow, but in May 2009, along with a new theme redesign, the logo was changed to purple with no outline or shadow.
Sometimes, the logo is abbreviated with Y!.[122]
Themes and page designs are different on some international Yahoo! home pages, such as Yahoo! Australia.

Commercials

They have used people lip-syncing to songs such as Home Sweet Home by Mötley Crüe, Flashing Lights by Kanye West, and Hello by Lionel Richie.

 Source : http://en.wikipedia.org/wiki/Yahoo!

FOREX

What is Forex (Foreign Exchange) ?

Foreign Exchange (FOREX) is the arena where a nation's currency is exchanged for that of another. The foreign exchange market is the largest financial market in the world, with the equivalent of over $1.9 trillion changing hands daily; more than three times the aggregate amount of the US Equity and Treasury markets combined. Unlike other financial markets, the Forex market has no physical location and no central exchange (off-exchange). It operates through a global network of banks, corporations and individuals trading one currency for another. The lack of a physical exchange enables the Forex market to operate on a 24-hour basis, spanning from one zone to another in all the major financial centers.

Traditionally, retail investors' only means of gaining access to the foreign exchange market was through banks that transacted large amounts of currencies for commercial and investment purposes. Trading volume has increased rapidly over time, especially after exchange rates were allowed to float freely in 1971. Today, importers and exporters, international portfolio managers, multinational corporations, speculators, day traders, long-term holders and hedge funds all use the FOREX market to pay for goods and services, transact in financial assets or to reduce the risk of currency movements by hedging their exposure in other markets.

MG Financial, now operating in over 100 countries, serves all manner of clients, comprising speculators and strategic traders. Whether it’s day-traders looking for short-term gains, or fund managers wanting to hedge their non-US assets, MG's DealStation™ allows them to participate in FOREX trading by providing a combination of live quotes, Real-Time charts, and news and analysis that attracts traders with an orientation towards fundamental and/or technical analysis.

Forex History - The Evolution OF FX Markets

he Gold Exchange and the Bretton Woods Agreement

In 1967, a Chicago bank refused a college professor by the name of Milton Friedman a loan in pound sterling because he had intended to use the funds to short the British currency. Friedman, who had perceived sterling to be priced too high against the dollar, wanted to sell the currency, then later buy it back to repay the bank after the currency declined, thus pocketing a quick profit. The bank’s refusal to grant the loan was due to the Bretton Woods Agreement, established twenty years earlier, which fixed national currencies against the dollar, and set the dollar at a rate of $35 per ounce of gold.

The Bretton Woods Agreement, set up in 1944, aimed at installing international monetary stability by preventing money from fleeing across nations, and restricting speculation in the world currencies. Prior to the Agreement, the gold exchange standard--prevailing between 1876 and World War I--dominated the international economic system. Under the gold exchange, currencies gained a new phase of stability as they were backed by the price of gold. It abolished the age-old practice used by kings and rulers of arbitrarily debasing money and triggering inflation.

But the gold exchange standard didn’t lack faults. As an economy strengthened, it would import heavily from abroad until it ran down its gold reserves required to back its money; consequently, the money supply would shrink, interest rates rose and economic activity slowed to the extent of recession. Ultimately, prices of goods had hit bottom, appearing attractive to other nations, who would rush into buying sprees that injected the economy with gold until it increased its money supply, and drive down interest rates and recreate wealth into the economy. Such boom-bust patterns prevailed throughout the gold standard until the outbreak of World War I interrupted trade flows and the free movement of gold.

After the Wars, the Bretton Woods Agreement was founded, where participating countries agreed to try and maintain the value of their currency with a narrow margin against the dollar and a corresponding rate of gold as needed. Countries were prohibited from devaluing their currencies to their trade advantage and were only allowed to do so for devaluations of less than 10%. Into the 1950s, the ever-expanding volume of international trade led to massive movements of capital generated by post-war construction. That destabilized foreign exchange rates as setup in Bretton Woods.

The Agreement was finally abandoned in 1971, and the US dollar would no longer be convertible into gold. By 1973, currencies of major industrialized nations floated more freely, as they were controlled mainly by the forces of supply and demand. Prices were floated daily, with volumes, speed and price volatility all increasing throughout the 1970s, giving rise to new financial instruments, market deregulation and trade liberalization.

In the 1980s, cross-border capital movements accelerated with the advent of computers and technology, extending market continuum through Asian, European and American time zones. Transactions in foreign exchange rocketed from about $70 billion a day in the 1980s, to more than $1.5 trillion a day two decades later.

The Explosion of the Euromarket

A major catalyst to the acceleration of Forex trading was the rapid development of the eurodollar market; where US dollars are deposited in banks outside the US. Similarly, Euromarkets are those where assets are deposited outside the currency of origin. The Eurodollar market first came into being in the 1950s when Russia’s oil revenue-- all in dollars -- was deposited outside the US in fear of being frozen by US regulators. That gave rise to a vast offshore pool of dollars outside the control of US authorities. The US government imposed laws to restrict dollar lending to foreigners. Euromarkets were particularly attractive because they had far less regulations and offered higher yields. From the late 1980s onwards, US companies began to borrow offshore, finding Euromarkets a beneficial center for holding excess liquidity, providing short-term loans and financing imports and exports.

London was, and remains the principal offshore market. In the 1980s, it became the key center in the Eurodollar market when British banks began lending dollars as an alternative to pounds in order to maintain their leading position in global finance. London’s convenient geographical location (operating during Asian and American markets) is also instrumental in preserving its dominance in the Euromarket.

Advantages and disadvantages of the use of Forex Robots

People always read and read lots of articles and several pages of information that most of the time lead to no conclusion, or to be more specific, simply lead to nothing. So what I’m gonna do is focus all these well and bad, but still useful, written information about Forex Robots to bring my readers what I think are the most relevant, nice and ugly, things about these controversial systems, called Forex Robots.

I’ll start by pointing out the disadvantages of the use of Forex Robot:


1.They could be very expensive.
2.There’s a huge range of different robots to choose from, which can make users to have a really hard time choosing the one that’s right for them.
3.People have to leave their computer turned on all day or pay for a VPS (Virtual Private Server) so that the robot works at its best performance.
4.Doesn’t run on every broker, which could limit your earnings.
5.Configuring the robot for its best performance could be problematic and depends on what currency pair the user is trading.
6.Intervene in the robot’s performance may cause its malfunction and turn into losses for the user.
7.Most of them can’t trade on days of high volatility.

After looking at this horrifying number of bad things about robots, let’s take a look to the advantages they have to offer:


1.There’s no need to know anything about the Forex Market (although this is not recommended at all).
2.Because it is a software, the robot can trade 24/5 which keeps you away from missing good trades.
3.Can be used in more than one account at the same time (Multi-trade).
4.Almost every parameter can be configured depending on the robot (from starting investment to stop loss and more).
5.Can trade with every currency pair depending on the robot.
6.Most of them can be tested and returned the first 2 months.
7.Forex Robots base their decisions on math and statistics, not feelings.

At this point, the numbers are even, but by reading both, advantages and disadvantages, carefully it can be seen that it’s not numbers what matter, it’s the strong of what they can and can’t offer, so the conclusion is up to you. I’ll finish this article by recommending the use of Forex Robot, particularly this one: FAP Turbo (We actually use this Forex robot making a good amount of profits. This robot have one year in the market making profits.); and for those that refuse to use these impressive systems they can always learn to do this job by themselves like pros, and one step to do it is by joining HectorTrader Forex Course.

Reasons why invest in the Forex Market

In recent years, investors of all categories and all countries have dramatically increased their participation in the currency markets. Why? Here’s a summary of the 8, plus an additional, reasons why investors are so attracted to the Forex market:

Reason #1: The world’s most liquid market

The Forex market can absorb such huge transaction volumes that the ability of any other financial market is negligible when compared with this market. In other markets like the stock market, low liquidity of some actions causes investors often have to liquidate their positions at an unwanted price. On the contrary, in the Forex market exists such high liquidity that investors have the possibility to open or close orders any time they want at whichever price they want.

Reason #2: Transparent market

Given the multimillion-dollar negotiation that takes place every day in the currency markets, it is virtually impossible to manipulate the market. This makes Forex a secure market for professional racers.

Reason #3: Continued negotiation market

Something that’s fascinating to participants in the Forex market is its 24 hours nature. There’s no schedule for opening or closing; Investors can operate during a run time of 24/5.

Reason #4: Market without forced deadlines

Participants from other financial markets are constrained by having to adhere to a particular horizon in time. In the Forex market, however, a position can remain open as long as the investor deems necessary.

Reason #5: Market without implementation costs

Historically, the Forex market has not received commissions for services, except for a natural difference between the buying and selling (spread rate).

Reason #6: Market identifiable trends

For various historical periods, currencies have shown substantial and identifiable trends. The fact that each individual currency offers a historical pattern of well-defined trend, facilitates the establishment of strategies for profitable capital.

Reason #7: Market of dual direction

Unlike other financial markets, the Forex market is one of two directions. That is, investors can earn either when the market rises or fall.

Reason #8: Leveraged Market

This allow Forex participants to control much larger amounts of capital with just a little investment. The leverage regularly offered is of 1:100.

Additional Reason: Automated Trading Software (FX Robots)

FX Robots are automated trading systems that facilitate the job for people that uses them. They just need to be configured and they’ll start trading based on market trends analysis, statistics and mathematics. FX Robots are extremely accurate and they can be used as primary income (mostly for newcomers to the Forex market) or as models to follow or to check decisions.

How to make money with Google AdSense


The Ins and Outs of Adsense

Tens of millions of people surf the internet every day. Some of them
are doing so to shop for products and services online. Others are just
skimming all the sights and sounds of the World Wide Web just for
fun. However, there is a common denominator among both of these
groups. If either of them comes across a good deal they are bound to
jump on it. Or, at the bare minimum, they will at least stop and check
a good deal out.

Ultimately, if an attractive advertisement is staring straight at them,
they might investigate further. This is true even if this wasn’t the
original intention.

For example, they may have an interest in politics and visit a politically
oriented website. As they read all the news headlines something
catches their eye: an innocuous advertisement appears in the corner
of the website. Actually, there are several advertisements. One of the
ads mentions “50% discounts on new political book releases”. So, the
visitors click on the ad and is immediately taken to the website
promoting the books. However, they do not make a purchase. But, this
does not matter to the owner of the political website. After all, the
website publisher has already earned income thanks to the visitor
clicking on the ad. And, no, there are no questions asked. His is
credited for having sent traffic to the advertiser. Does this sound like a
good deal? If it does…it’s because it is.

Welcome to the world of Adsense, Google’s revolutionary “Pay Per
Click” advertising strategy that pulls in billions of dollars in revenue
per year. And, yes, a lot of that money goes right into the pockets of
those whose website hosts the Adsense ads. Best of all, this is an easy
and lucrative process that takes mere minutes to set up.

Can you explain Adsense in a little further detail?
Adsense is an attractive method of marketing for businesses.
Traditionally, website ads needed to pay for their display placement on
websites. With Adsense, the advertiser does not pay for placement.
The advertiser pays for clicks. Hence, the name “Pay Per Click” (PPC).
The way this works is rather simple. The advertiser only needs to pay
for those visitors who actually click on the ads. If no one clicks on the
ads, they are not charged a fee. This encourages more and more
advertisers to become involved with Adsense. As such, the pool of
advertisers in the Adsense realm is so vast there are now advertisers
for any and all websites.

This is also a very easy process for the website owner. All one has to
do it copy and paste Adsense code onto their website. The ads will
appear immediately. At first, they will be generic advertisements.
Often, they will be mere public service announcements. This is to buy
time for the Adsense “spiders” as they crawl the publisher’s website.
Once they crawl the site, they will determine what type of website it is.
Then they will affix rotating advertisements that are in accordance
with the subject matter of a website. For example, if the website deals
with hunting and fishing, the spiders will pick up on this and the ads
appearing on the sites will reflect hunting and fishing ads.

While we are using the term website, there are various different online
resources Adsense ads can be placed upon. Blogs are commonly
employed as a venue for Adsense. Social networking sites are used as
well. (MySpace pulls in over $30 million a MONTH from PPC ads)
Website directories are frequently subsidized by Adsense ads.

However, the “average person” will usually utilize a niche website as
the platform for an Adsense campaign. As such, we will mainly deal
with these niche websites herein.

To illustrate, here’s a screenshot of what Adsense ads looks like on a
particular site:


You had most likely come across it while searching on Google, too:



The Basics of a Niche Website Explained

Of course, in order to earn money from Adsense you will need a viable
venue on the web that will attract visitors. This comes in the form of a
niche website. As the name implies, a niche website is a website that
appeals to a certain audience. Through targeting this audience and
attracting them to the site, you will also provide them with exposure to
the many Adsense ads that will appear on the site itself.

For example, there are many people who love science-fiction. As such,
a niche website that deals with the subject of science-fiction could
attract legions of fans. They would then see various Adsense ads that
deal with their favorite collectibles, hobbies, and memorabilia. Upon
visiting your niche site, these fans would then patronize the Adsense
ads. Here’s an example site for the ‘scrapbooking’ niche:

Explained
Of course, in order to earn money from Adsense you will need a viable
venue on the web that will attract visitors. This comes in the form of a
niche website. As the name implies, a niche website is a website that
appeals to a certain audience. Through targeting this audience and
attracting them to the site, you will also provide them with exposure to
the many Adsense ads that will appear on the site itself.

For example, there are many people who love science-fiction. As such,
a niche website that deals with the subject of science-fiction could
attract legions of fans. They would then see various Adsense ads that
deal with their favorite collectibles, hobbies, and memorabilia. Upon
visiting your niche site, these fans would then patronize the Adsense
ads. Here’s an example site for the ‘scrapbooking’ niche:



(source: aussiescrapbooking.com.au)

While science-fiction is a broad topic, please do not assume that all
niche websites need to center on a broad topic. Using science-fiction
as an example once again, you could develop a niche website that
would deal with a subset if the genre, a specific television program or
movie, or a favorite author. And, of course, this same strategy can be
applied to any subject matter you select as your niche site.

However, some may contend that niche websites that promote a
product or service will be less successful than one that promotes a
hobby or interest. Such an assessment may or may not be true
depending upon the way the niche website is crafting. If the website is
informative or entertaining then it will not turn off its visitors. This
means they will stay around for a while and, hopefully, patronize the
Adsense ads that appear on the site.

And, of course, quantity is helpful as well. If one niche website is
drawing an audience and revenues, then two websites will give you the
potential to draw twice as much. Of course, dozens of websites will
have the potential to provide an unending supply of revenues. After
all, the more websites you have out there, the more Adsense ads you
will have floating on the net. This will dramatically increase the
potential for earning revenues.

However, it is important to not confuse quantity with quality. Slopping
together hastily composed websites and tossing them out into
cyberspace is not the way to earn Adsense income. If it were then no
one would need a job as it would only take five minutes to make an
amateurish niche website. And, no, amateurish is not the way to run
any business venture.

Instead, take your time with each niche website you create. Make sure
they follow all the established rules of quality website design and
presentation. Ensure that the content of the website is valuable and
worth reading. Make the site look like a professional, quality work and
not a rush job. Do this with every website you create. This will greatly
increase the odds of success.


How to Sign Up for an Adsense Account




Signing up for an Adsense account is not a complicated process. Often,
an applicant can complete the necessary sign up steps in a few
minutes. Yes, those who sign up for an Adsense account must apply
for it. Google would need to approve you application as working with
Google is not a “right”. However, the criteria are nothing too complex.


www.google.com/adsense


The application form is fairly self-explanatory. The first section of the
website deals with the type of websites you will be placing the
advertisements. Note: You can place your Adsense code on as many
websites as you like. However, when you sign up for your application
you will need to list a primary website that Google will review upon
processing your application. So, provide the website’s URL and then
provide the language that the website is published in. While Adsense is
not available in all languages, the volume of languages that are
available is fairly expansive.


The next step is to make a few “promises” to Google. You will click on
an agreement that you will not place any ads on your websites that
are an incentive for visitors to click on the Adsense ads. Yes, it is
tempting to post a notice such as “Please support this site by clicking
on the ads” but it is illegal under the terms of Adsense’s service. This
is because Adsense is only interested in PPC traffic from interested
parties. It is not interested in providing a charitable foundation for the
website publishers. Again, Google takes this very serious and if they
catch you soliciting clicks on the ads, they will revoke you membership
and it is doubtful they will ever trust you with an account again!

The next area of affirmation centers on promising Google you will not
include any pornographic content on the site. Google wishes to remain
a family friendly company. They will not subsidize anything
pornographic in nature.

The next step is to note whether or not you are signing up as a
business or an individual. This is generally for tax purposes.
Individual’s will provide a social security number (SSN) and businesses
will eventually provide and employer identification number (EIN).

Then, you will need to provide your complete name and mailing
address. Google does not use PayPal. It sends checks via the mail. As
such, it is critical that you provide accurate information in this section.
Also, Google reports all US income to the Internal Revenue Service.

This is further reason why completely accurate information must be
entered in this section. Adding your phone number and email is also
requested in case Adsense must get in contact with you.

Finally, you will need to affirm three things. First, you will agree not to
click on your own ads. Second, you will certify that you have read all
the Adsense Program Policies. And, thirdly, you must certify you do
not already have an approved Adsense account.


(Adsense agreement to policies)

Let the truth be told: if you click on your own ads Google will find out
and ban you for life! Many people have tried this and none of them
have been successful! So, avoid doing this under any circumstances.
Even accidentally clicking on your own ads could have serious
repercussions. The Adsense Program Policies are fairly lengthy but
they are well worth reading. They tell you all you need to know about
staying in compliance with Adsense’ rules. And it is very important you
stay in compliance if you wish to maintain your membership! And
there is only one Adsense account per individual. This helps maintain
the honesty and integrity of the members.
After you have filled out the information, all you need to do is click the
“submit” button. More than likely, you will be approved within 3 days.
Once you are approved you will receive you code. The code then needs
to be placed on the appropriate section of your website. 
Different websites will vary in this regard. If you are unsure of where to place
your code, contact your web hosting service. They can provide the
answer. 

Once you place the code, Public Service Announcement ads will appear on your
site. This is because the crawlers have yet to determine the content of
your site. Once they have they will adjust the ads so that they will be
more appropriate for visitors.

And speaking of your website….
Google probably will not approve your application if your primary
website is, essentially, of little value. If your website has very little in
terms of text content or is under construction, your application will
probably be denied. Also, if the website is poorly designed, difficult to
navigate or loaded with various technical issues such as broken links,
it will probably be denied as well. Therefore, it is important that you
have a decent website in place before applying for an Adsense
account. If, however, you do have a solid website then the odds are
pretty good that you will be approved! Remember, Google is looking
for quality sites to do business with as quality sites are the ones that
drawn in a lot of traffic.
Let’s repeat this very important point: You need a decent, well
constructed, valuable for Google to approve your account!
How will you know when you are approved? Google will send you a
confirmation email. You simply click on the link and you are in
business. However, you will need to build you business so that it is a
solid revenue generator. While there is no hard and fast rules as to
what is or isn’t the best Adsense strategy, there are a few tried and
true methods that are helpful. We’ll explore some of those methods
next…..


Developing and Designing theWebsite

Surely, there are many who wonder how they can develop and
Adsense niche website if they are not familiar with website design and
development. This is a legitimate concern, but it should not be the
source of any worry. This is because there are a number of options
available to those who need a website. Many people who have never
heard of website design of development prior to discovering the
concept of the Adsense niche campaign have gone on to huge success.
If it wasn’t a problem for them then it shouldn’t be a problem for you.
Here are a few of the ways to solve the design/development
conundrum….
The first option would be to hire a design and development company
to host and craft your websites. Obviously, this would come with a
variety of costs. The designers and the hosting companies would have
to be paid for their services. Of course, if the niche website delivers
solid revenue then theses costs would be covered. And, yes, the costs
of designing and developing a website are tax deductable.
A cheaper option would be to secure the service of a website company
that provides templates for niche websites. These sites can cost a
nominal fee per month and they are easy to navigate. You simply
enter the text of your articles into the designated spots and
hit publish.
The final option, and one that doesn’t require any money, is to create
the website yourself. You can use a free website builder like Kompozer
(www.kompozer.net) to create your website.
On a side note, there is free website hosting companies available as
well. They are not always the nicest in design and you probably will
give them space on the site for their own ads. That is the tradeoff for
getting a free website. For some, this is a fair trade.
As a basic guide, you want your website’s layout to look like the
following illustration:




How To Insert Adsense to Your Website

Before inserting Adsense ads to your webpage, you need to know
where to place it:

The Placement of the Ads
Where are these ads placed? There are a number of options as various
codes are provided. The ads can be placed in the right or left margins,
the top or bottom of the page, or even in the center of the page. They
will also appear on all the subpages of the site as well. And, as
previously mentioned, there is NO cost to the website owner. Google
Adsense is a completely free program. You acquire the code for free,
ad it to your site, and then collect on the clicks. Ok, there is a little
more to this process than the cursory explanation just provided.

However, on a basic level, the purpose of an Adsense niche website is
to promote the Adsense ads. That means they need to be clearly
displayed on the website. Often, people will place them on a site
somewhat haphazardly. Others select ad placements that are ok, but
ok is, well, just ok. You do not want ok because it is akin to being
average.
You do not want to place your ads in an average manner. You want to
do so in a manner that will maximize the rate of success for your site.
A rule of thumb here is to place the ads in a manner that complements
the website. Work with the design of the site and not against it. Some
designs yield better results with the ads at the top of the page while
other work best with the ads in the margins. Perform a little trial and
error and see which placement strategy works best for you.
Here’s a basic guide on placing Adsense ads:



Now it’s time to get Adsense ready

Entering in the code for your Google Adsense account is just as simple.
So, you do not need to assume that running your own niche website is
all that difficult.


You’ll need to be logged in to get your Adsense code. Once you’re
logged in click on ‘Adsense Setup’ and on that page click on ‘Adsense
for Content’. This is the basic and most common type of Adsense
product.

The next step is to choose your ad type. Select ‘Ad Unit’ > Text and
image ads:



On the next page you’ll need to format your ad:



For optimal results, choose a border that is the same color as the area
you’ll be placing the ad. If it’s white then simply select white as the
border color.

After you’ve completed the formatting, you’ll then get to the stage
where you can track the performance of this particular ad. This is
optional but highly recommended.



To add a new channel simply click ‘Add new channel’ and use a
descriptive name for this channel so that you’ll know where your clicks
will come from. It’s also ideal to add the position of where you’ll be
placing this ad. So if this add is for the sidebar of your page, then put
in something like “scrapbooking_sidebar”.
Once this stage is completed, you’ll need to save the ad unit with a
descriptive name and then click on ‘Submit and Get Code’.
You’ll then see the code which you need to copy and paste to your
webpage. If you don’t know how to do this, click on the ‘Code
implementation Guide’ link:



Content is King

The Type of Content You Will Need
It is critically important that the content provided on the website is
both informative and/or entertaining. When people come across you
site, you want them to stay. Or, better yet, you want them to frequent
the site. If they appear on the site for a few seconds and leave, they
will not be around long enough to click on the Adsense. Of course, if
they are not clicking on the ads then your niche site simply is not
going to draw any money.
Returning the previous example, of Halloween costumes, solid articles
on subjects such as the history of Halloween, the origins of Halloween
costumes, Halloween customs in the eastern world, the most popular
Halloween movies, and many other similar themed content articles will
prove appealing to those that have an interest in Halloween. This
means they will stay and read the articles. The hopeful result of this is
that they will click on the ads. Who knows? Perhaps reading about
popular Halloween films may move them to click on that “Horror movie
DVDs – 30% off!” Adsense ad. Yes, that is the goal here and having
quality content is the key.
Of course, some people may read this and say “That’s a great idea,
but I am not an experienced writer.” Well, you do not have to be the
person to write the content for the niche articles. You can procure
original work from a variety of content writing sources. These include
purchasing from established writing services, freelance auctions, and
many other venues. Does that cost money? Of course, it does.
However, the goal of the niche site is to earn revenues. So, consider
the costs of acquiring original content to be a business expense that
will eventually pay for itself through the Adsense revenues.
The articles do not have to be anything academic or visionary. They
just need to be well written and interesting. Yes, this is a basic
approach to creating content but it is an effective approach. Without it,
your niche website will not have much value. That means it won’t be
generating any revenue. Conversely, a well composed website with
excellent text might yield a great revenue stream.

The Basics of Keywords
 What are keywords? These are the words that the search engines will
scan in order to ascertain what you site is about. This allows the
search engines to match your website with the subject matter that
people are looking for. This brings us to our next point….
Keywords are also the common terms that people will plug into search
engines when they are looking for information. For example, if your
Adsense website revolves around the
subject of Halloween costumes, you would want to use keywords that
people would commonly use when searching for costumes. Examples
of these keywords would be adult Halloween costumes, kid’s
Halloween costumes, sexy Halloween costumes, plus-sized Halloween
costumes among others.
You do not want the text to be “stuffed” (overused) with keywords.
This is frowned upon by search engines and it does not make for good
website copy. This means the search engines might even go so far as
to ignore your website they may assume it to be a spam website. It
will also turn off readers. If the text and the copy of the websites are
weak and loaded with nonsensical collections of keywords, visitors
won’t stick around. After all, what is in it for them reading poorly
written copy?
In general, it is best to stick with one keyword per 100 words of text.
Make sure the text is professional written and entertaining. Never
sacrifice quality at the altar of keyword content as this would be selfdefeating.
Additionally, the presence of the keywords will convey site information
to the Adsense ads. This will ensure that your website’s Adsense ads
correspond with the content of your site. It is not impossible for a
poorly optimized site to create Adsense ads that have nothing to do
with the content of the site. Needless to say, such a situation would be
disastrous as far as revenue earnings go.
Also, it is helpful to include the main keyword in the title of the website
page. Again, if your site deals with Halloween costumes, then 
Halloween costumes should appear in the title!
But, what can you do if you are unsure as to what keywords you
should use? There are subscription services that can provide the
response you need. What these services do is they track the statistics
of commonly used search engine keyword terms. If you were to type
on Halloween costumes, the service would present the most common
keywords associated with Halloween costumes. These services are
relatively inexpensive and provide you with the needed keywords to
make your website properly optimized.
Freekeywords.com and wordtracker.com are two of the most popular
sites. And they do not pull their keywords out of the clear blue sky.
They base their keyword ratings on various search statistics. That
means you can always trust the suggested keywords they provide.
They will be the actual keywords that are used by people skimming the
internet.
Another important point is that the content of your sire must be
original. That means you should not copy or plagiarize material from
other sites. A common trick people will employ is to copy an article
from another site and ad a unique intro along the lines of “Here is an
excellent article published on so-and-so’s site.” This trick doesn’t work.
The search engines will recognize this as duplicate content and
duplicate content has very little value as far as search engine rankings
go. Once again, original and unique content is critical for search engine
keyword success.

A Brief Overview of Content
 While we have discussed the general headings of what a niche website
may contain, it is important to delve into the specifics of the content.
Specifically, a niche website should embody the look and feel of a
newsletter or online magazine. That means it should have a number of
articles on it for the visitors to read. These articles are commonly
referred to as website content and it is critical for placement in the
search engines and for maintaining visitors.
Remember the good old days of the early 1990’s where websites
contained sparse text, a few pictures, and a huge advertising come to
purchase? If you do then you realize these were not so much the good
old days as much as they were the dark ages of website design. Do
such sparsely designed websites still exist? Yes, but you will have a
hard time finding them as they have essentially been dropped down an
Orwellian search engine black hole. To survive in today’s day and age,
websites need to have well crafted prose. Without it, the site is
essentially worthless as far as Adsense revenue generating.
The search engines thoroughly frown on websites with little or no
content. When it comes to ranking a website in terms of its numerical
importance, sites that have more content will be given preferential
treatment than those with limited content. This is because a site
offering a number of excellent free articles will certainly be more
worthwhile to readers than those sites without content.
And speaking of readers, those that come across your website need a
reason to stay around. If all you have are a few pictures and a little bit
of writing, even if it is good material, it doesn’t exactly take a long
time to skim 100 words and two photos! Also, such sparse information
does very little for stimulating the imagination or emotions of the
reader. In short, it becomes a marginally positive experience and the
reader will invest a small amount of time on the site and then leave.
Does this sound like the type of visitor who will be clicking on your
Adsense ads? Hardly! You really have to give the reader something to
offer.
How many articles should the website contain? At minimum, you will
need five. However, five to ten can be a better amount of articles. The
reasons you want several articles are varied and they are all
important. Namely, not everyone will have an interest in every topic
you write about. When you provide the visitors with up to ten different
topics you will probably present the visitor with a few topics he will be
interested in reading. Therefore, he may read several of the articles.
This will bring him into contact with the various Adsense ads on the
pages the articles are placed on. So, the more choices of articles the
more articles a visitor may read and the more Adsense ads the reader
might click on. Conversely, too few article topics could dissuade many
visitors from sticking with the site.
Now, does there need to be a specific length to the articles appearing
on the niche website. This is a slightly difficult question to answer
because content dictates length. That is, you want to write a good
article with good content. It the article naturally comes out to 500
words, you will not make it better by forcing it to be a 700 word
article. Padding or lengthening the article will become obvious because
such an article will contain tons of words and phrases will not yield an
article that is worth reading.
Similarly, you do not want an article that is too short. A 200 word
article is not an article. It is a paragraph! You should shoot for a
minimum of 400 words. 500 – 750 word articles would be fine
provided, of course, they are well written. 1200 – 1500 word articles
would be ideal since they can flesh out their subject matter in a great
deal of depth. Most magazine articles fall into this very word length
because covering a subject in a cursory manner is not always a good
way to sustain a readership.
Can you write extremely long 5,000 word articles? It is possible if the
subject you are writing about can sustain such depth. An article on the
subject of the Pacific battles of World War Two would need such
enormous length. Just be sure that you do not publish the entire
article in one column down the website’s page. This would not make
for great website design. Also, much of the text might be below the
“cut off” point of the Adsense ad columns. You do not want people to
ever end up on a part of the niche website that does not have ads
clearly displayed. If your visitors cannot click on your ads then what
value would the website possess?
Instead, opt to break a 5,000 word article into five pages at 1,000
words each. At the end of one page, place a link that continues the
article on another page. This will ensure that the readers are always in
contact with the ads. It also makes for a much more aesthetically
pleasing website design.
Of course, no matter what the length of the article may be it is of
paramount important to never lose site of the necessary keywords.
That means the keyword density would need to be maintained
throughout all the subpages. This is critical because once the keywords
are out of concert with the content of the articles then it will be
doubtful people will click on them.
Adding and updating articles to your website at regular intervals is not
a bad idea either. Look at it this way, if people loved the 5 – 10
articles you have written, they will certainly look forward to reading
the next 5 – 10 articles. (That’s why Stephen King has been in
business since 1975) Adding new articles here and there will keep
attracting old readers back to your sight. They will also aid in
attracting new readers as well.

The Subjects to Write About
 While we have discussed how to place the needed content on the
articles, we have not discussed what to write about. This is a critical
point because the subject matter of your articles will determine
whether or not people will be willing to read them. If you subjects are
too dull, banal, or esoteric you may not attract a number of visitors to
your website. However, if the topics are original, engaging, and unique
they will surely draw the attention of a number of readers. But, how
can you specifically come up with a topic if you have a little case of
writer’s block. Well, it wouldn’t hurt to see what others have to say on
the same subject matter.
Articles directories are an excellent resource on every topic under the
sun. Visiting a popular article directory such as EzineArticles.com could
provide the inspiration that you need in order to come up with a
number of great topics. Reading these various articles will surely
provide inspiration of a starting point for further research. Often,
people will bang their heads against the wall trying to come up with a
subject for an article; but, it would be much easier to skim the internet
looking for inspiration. This will deliver more results that trying to
come up with every article idea on your own.

And, no, this does not mean you crib other people’s articles and
paraphrase them. This would not be a very honest approach to
developing your niche website. Instead, your goal is to look at the
material as a source of coming up with your own ideas. For example,
let’s say you come across an article in a directory that covers “5 Ways
to Make Your House More Energy Efficient”. You read the article and
you have serious disagreements. Rather than dismiss the articles, you
can use it as basis for an article that covers your perspective on
making a house more energy efficient.
Or, in a more positive light, you could take one of the five tips and
expand a full article on it. Really, there is no limit to what you can do.
No matter what idea pops into your head, you can use that idea as a
means of expanding the idea into an article. Who knows? Maybe you
will come up with a whole host of ideas as you do your research. All of
these ideas can become the basis for a treasure trove of articles.
Simply take a basic idea and expand upon it. That is probably the best
way to come up with article ideas.
You could also use the article directories as a means of exploring what
works and what does not work in the articles you craft. When you
spend enough time on article directories, you will probably find
yourself asking “How did this article ever get published?” Yes, there
may be a number of poor articles you come across. Don’t ignore
them out of hand. Look at the weaknesses of the articles and analyze
why they are weak. Use this reflection as a means of improving your
own niche site’s content.
And, of course, you will also want to explore the good and sometimes
great articles you come across. Make mental notes about what is
appealing in these articles and what makes them work so well. Use
them as a guide to make sure the quality standards of the articles on
your niche site are high. This is important because high standards will
aid in pulling in traffic.
As we mentioned, keywords are critical within the body of the text.
However, there are other “spots” that the keywords can be placed in.
Namely, you can place the keywords in the title of the article,
headlines, and sub-headlines. These additional components of the text
can also be boldfaced to draw additional attention to them.
Keep in mind, the search engines run on automated codes. That
means they are programs to look for certain things in a website.
Headlines and sub-headlines stick out to the search engines. This is
doubly true when the headlines contain critical and illustrative
keywords. So, a solid mix of distinctive headlines that contain
keywords is a good search engine optimization tactic. Then there is
another benefit as well. Visitors love those headlines!
When people come across a website they are not nose to nose with the
computer screen. They are looking at it from their chair a foot or two
away. From such a distance, it is not exactly easy to make out what is
on the screen unless they look closer and read the words. That’s fine
as most people will give a website a closer “look see” before moving
on. There is, however, a way you can make sure that fewer people
move on. Yes, the addition of keyword containing headlines will aid in
catching their eyes.
How does this occur? Once again, let’s look at the example of the
person looking at the screen from a reasonable distance. The person is
innocuously surfing the internet, clicking on page links, and comes
across a page that boldly proclaims HOW GOLD INVESTMENT IS
SAFER THAN CURRENCY
. This is the clear headline to the article and
it distinctly tells the individual what the website is all about. That
means he will stick around and read it particularly if he is interested in
new and safe investment strategies. And, of course, these headlines
also fit into the overall process of defining the Adsense ads. This is
because they will be sending vital information to the Adsense spiders
regarding what ads to display. The words gold, investment and
currency will aid greatly in this regard. However, one headline is not
enough to raise the odds that the Adsense headlines will display ads
related to gold investment. As such, using the keyword gold
investment in two other sub-headings as well as in the article itself
would tip the Adsense ads’ subject in your favor.
Now, at this point, some may be asking if there really is a lot of money
in Adsense?
Believe it or not, there are a number of websites that pull in upwards
of $200,000 PER MONTH in Adsense revenue. Yes, there are websites
that earn well over a million dollars a year from Adsense. If that is not
an inspiration for signing up for Adsense then nothing is! Does this
mean that all you have to do is sign up for Adsense and you are an
immediate millionaire? No, it doesn’t. The amount of money that you
will earn from Adsense will be based on how much traffic your website
gets. So, let’s delve into the subject of traffic, SEO, and link building….

Getting People to Your Website
So you’re website’s ready, how do you get people to your site? Here
are ways to do so:

Optimizing Your Website for Search Engines
If a website is published but it is of little consequence in the search
engines, is it really a website? Yes, and it will be a website no one
visits! Needless to say, this would not be a good thing for a website
that is intended for stimulating Adsense revenue. On a baseline level,
an Adsense website will need traffic in order to generate revenue. If no
one is visiting the website then no one will be clicking on the ads.
While there are many ways to stimulate traffic, a solid presence in the
search engine is critical. This is why you must optimize your website
for the search engines.
What is meant by optimizing a website? It simply means crafting the
website in such a way that it can achieve the maximum benefit from
the search engines. That is, it embodies a number of traits that aid in
directing organic traffic from those who frequent the search engines.
Of course, you need to submit your site to the search engines first.
Most people realize this. However, they will often only submit their
sites to the top search engines: Yahoo, Google, MSN, and AOL. Now, it
is critical that you submit to these sites. But, it is also important to
submit the URL of the website to the smaller search engines as well.
Look, it is free to submit to these engines and they do get some
traffic. So, why not take advantage of them? If you are worried about
the time commitment needed to submit to these search engines, don’t
fret. There are a number of free automated services that will submit
your site of smaller search engines. Again, these services are there.
Why not take advantage of them?
Now, back to the subject of optimizing the websites….
Optimizing websites is not as tough as some assume. All it takes is
following a few simple steps and you will have a website that will
attract a great deal of organic traffic. One of the best ways to do this is
to place a variety of helpful keywords within the text of the website.

Basic Link Building Strategies
Most online business ventures live or die based on search engine
rankings and search engine rankings are often based on links. This is
because each link that points to your site is a vote for the popularity of
your site. The more popular the site that is linking to you, the “larger”
a vote you will get. However, do not fall into the trap of being too
picky regarding where your link is placed. While some links are more
valuable than others, ALL links have value! This is a point that escapes
many people. Don’t make the mistake they do. Acquire any and all
links you can.
There are basically two types of links: reciprocal links and one way
links. Reciprocal links are you exchange links with another site. You
place a link to their site on your webpage and the other party places
your link on theirs. Simply get in the habit of email other similar
websites if they would wish to exchange links with you. The responses
will often be positive because they need help with link building too!
This is ok, but one way links have more value. One way links are links
where the site links to you but you do not link to their site. One way
links are usually more valuable because it infers that you site is very
important. That’s why people are linking to you! Of course, you can
also purchase one way links as well.
There are many services that offer link sales. Search engines
somewhat frown on this process and you might not get as many votes
as you expect. However, many of the links
will count towards your search engine rankings. The price of
purchasing one way links will vary from seller to seller. Some sellers
may charge a lot for a few highly trafficked sites. Others were charge a
little for a large number of low ranked sites. Often, sellers will ad links
onto a multitude of free blogs or submit links to directories for you.
While some may be a little down on such practices, they do help your
search engine rankings.

Blogging and Message Board Link Building Strategies
Then, there are things that you can do on your own to help build up
your links. For example, are you a regular reader of blogs and forums?
If so, you can add your links to your comments in your signature. No,
this does not mean you should “spam” anyone’s forums or blogs. But,
if you are a frequent and active contributor to these forums and blogs,
you can usually leave a link to your sites with little or no problem.
(The publishers of these sites will generally not hassle a regular
contributor) In addition to the search engine benefits of this strategy,
you will also receive direct traffic from those who frequent the blogs
and forums.

Using Article Directories to Build Links
Article directories are another outstanding forum for link building. The
way article directories work is simple. You provide an article on any
subject you wish and include links to your sites within the articles. If
the articles are published, they become part of the article directory’s
network. These articles can then be accessed by those who frequent
the directories. This can lead to significant direct traffic to your
Adsense site. And, of course, the links in the articles will be crawled by
the search engine spiders and add to your search engine placement.
Then, there is another added benefit. The sub-pages the articles
appear in will be crawled by the spiders and ranked as individual pages
within the search engines. That is, if you write an article on superhero
movies and properly utilize keywords associated with these types of
films, someone who cruises the internet looking for info on this type of
entertainment will eventually come across your article. This means you
will get more and more direct traffic to your site! Yes, article
directories are enormously valuable because they provide increased
search engine rankings as well as opportunities for direct traffic. Of
course, all of this targeted traffic will lead to greater conversion rates
on your Adsense site. Well, at least that is the plan.
Using Social Networking Sites to Your Benefit.
Without a doubt, social networking sites provide tremendous potential
for those looking to boost their Adsense campaigns. This is because
social networking sites are a virtual treasure trove of people who share
many of the same interests that the subject of your website(s) may
cover. Additionally, there are a great many ways to utilize social
networking sites as a promotional vehicle to drive traffic to your site
and to build links. If utilized properly, social networking sites can
seriously push an Adsense campaign site through the proverbial roof.
So, let’s look at a number of ways this can be done…..

No one ever truly imagined the wild success that social networking
sites have become. Originally conceived as a means for musicians,
artists, and classmates to stay in touch, social networking has grown
to include people from all walks of life. Best of all, social networking
sites will generally allow business ventures to promote themselves
provided they conduct themselves in an agreeable manner. In other
words, if you present yourself with good online manner you can
promote your Adsense websites without any hassle or interference.
And, of course, you can promote your Adsense websites to people who
would be quite interested in the content of the website.
And, here is the proverbial “kicker”. Social networking sites are free
and easy to use. So, let’s get to the meat of how to use social
networking sites for promotional purposes. Plus, you can create
profiles on as many social networking sites as you wish. However, the
general strategy will remain the same.
Basically, you need to design a profile that will complement your
Adsense site. For example, if you Adsense site revolve around NFL
football, you will want to craft a social networking profile that is
illustrated with images associated with the NFL. This will make the
profile visually appealing to those that come across it. If it is visually
appealing, visitors will want to check it out closer.
Of course, you want the primary title of the site and its slogan to
reflect your Adsense page. This way, people will follow your social
networking profile to visit the page that it is promoting. Ultimately, the
goal here is to use the social networking sites as a conduit to the
actual Adsense site.
It will be critical to build as many friends as you can. The main way to
do this would be to send friend requests to any and all other profiles
you come across. Of course, you will want to be friends with those that
would share an interest in the primary subject of your Adsense page.
But, it doesn’t cost anything to accept friend requests from all
spectrums. When you become friends with others, visit their profiles
and comment on their pages. This way, people who come across your
friends profiles may find their way to yours through you comments.
Hopefully, from this, they will then find their way to your Adsense site.
Social networking sites also come with a host of other features.
Blogging and bulletins are two of the most helpful. You could blog on a
variety of subjects once or twice weekly. Include links in the blog posts
as these links will help in your search engine rankings and they will
also provide a gateway to direct traffic from those looking over your
blog entry.
Bulletins are essentially mass public messages to everyone one your
friends list. You can send bulletins as frequently as you like. Whatever
bulletins you send, be sure that it includes links to your Adsense site.
Again, you want to promote a lot of links on the web and you want to
expand opportunities for direct traffic. The more traffic your Adsense
sites get, the greater the potential revenue they will earn. Really,
there is no limit to the ways you can use a social networking site for
link building and direct traffic. So, if you are promoting an Adsense
site, exploring the options available through social networking sites
would be a wise move.

Parting Words
 
In conclusion, developing a niche website with the intention of earning
money from Adsense is a viable idea. In fact, it could potentially turn
out to be an incredibly lucrative idea! There have been many
individuals who have taken the very simply concept of placing Adsense
ads on a website and then earned enormous money from such a
venture. Yes, there are those who have made six and seven figures
from such a venture.
The key is to create multiple income streams and to do this you create
multiple niche Adsense sites. Not only will you be earning money from
one niche website, you’ll also potentially be making money on dozens
of sites.
Of course, you may be asking if it is that easy then why doesn’t
everyone do it. Well, here is the answer: it is not easy. However, it can
be done. You simply need to commit the time and energy to the
process and good results will follow. Effort can be tough at times but it
needs to be undertaken in order to achieve the desired result. Look, if
you commit the volume of hours needed to be successful then success
will be achieved at some degree at a point in time.
This effort will be needed to be applied over an extended period of
time with consistency. Inconsistent “starting and stopping” is not the